What
We Do
AS IT IS Digital is a Shopify Growth Agency that turns the work that grows a store from "what waits until tomorrow" into work that actually gets done.
We're built for owner-led Shopify brands that have outgrown DIY fixes and freelancer patchwork, and need a practical team to own growth work across disciplines.
[ Feel Results. Not Marketing. ]
For some brands, that means one audit, one blocked issue, or one urgent fix. For others, it means a longer engagement across store performance, design, development, acquisition, retention, and analytics.
In every case, the aim is the same: better customer experience, stronger conversion, and growth that holds up in the numbers, not just in campaign reports.
- How We WorkHow We Work
- Our Growth ProcessOur Growth Process
- Our ServicesOur Services
- Our PartnersOur Partners
- Work With UsWork With Us
Shopify growth rarely breaks in one place.
A store can have traffic but weak conversion, good products but poor tracking, strong demand but slow pages, or repeat customers who never get properly re-engaged.
That's why we don't treat growth as a list of disconnected tasks. We work across the connected systems that shape how a Shopify store performs and grows.
The five-step cycle.
The same structure on every engagement. The depth of each step changes with the store.
[01]
Discover
We start by mapping the store, the stack, and the commercial reality behind the brand.
How the store is built, how traffic arrives, where customers drop, what tools are in place, and what the business needs next.
[02]
Audit
Diagnostics across the store, marketing, and tracking, turned into a prioritized fix list.
What's broken, what's slowing growth, what can wait, and what should be fixed first for the highest impact.
[03]
Build
With priorities agreed, we execute the work: plans become real changes inside the store and growth stack.
Design and UX, development, setup, CRO fixes, speed work, retention systems, or channel improvements.
[04]
Launch
Campaigns, flows, fixes, and upgrades go live with tracking checked end to end.
Data made reliable before budgets increase, so decisions rest on real signals rather than guesses.
[05]
Scale
Once results are visible, we expand what's working and remove what's not.
Budget, effort, and focus go to the parts that produce return. Growth becomes structured, not reactive.
Our Services
0
Connected
Disciplines
Twelve connected disciplines a growing Shopify store depends on: the store, the traffic, the offer, the path to purchase, the data, and the systems behind it, planned and managed together.
Audits & Diagnostics
Audits and diagnostics are deep check-ups for a live store. They uncover technical issues, conversion leaks, and tracking gaps that quietly cost revenue.
Store Design & Theme Development
Store design and theme development shape how a Shopify store looks, feels, and behaves for shoppers. Speed, layout, mobile experience, and conversion all depend on the theme and UX.
Migrations & Replatforming
Migrations and replatforming move an existing store from another platform onto Shopify or Shopify Plus without losing data, SEO equity, or sales momentum.
Custom Development & Apps
Custom development and apps extend Shopify beyond what themes and standard apps can do, so the store can match the business model instead of the other way around.
SEO
SEO makes the store easier to find and trust in organic search and emerging AI-driven results by aligning technical setup, content, and structure.
Paid Media
Paid media drives buyers to the store. It only works when store, offer, creative, and tracking are ready for spend.
Creative & UGC
Creative and UGC give campaigns, emails, and pages the assets they need to sell clearly: images, videos, hooks, product angles, and user-generated content that make the offer easier to understand and trust.
CRO & Experimentation
CRO and experimentation improve the path to purchase by finding friction and testing ways to remove it, from product pages to cart and checkout.
Site Speed & Performance
Site speed and performance work make the store faster and more stable, improving Core Web Vitals and responsiveness on desktop and mobile.
Email & SMS Marketing
Email and SMS marketing build retention systems that turn one-time buyers into repeat customers through flows, campaigns, and lifecycle communication.
Analytics, Tracking & Attribution
Analytics, tracking, and attribution make sure key actions and sales are measured correctly and tied back to the channels and campaigns that caused them.
AI & Automation
AI and automation reduce manual work across operations, reporting, and customer support by turning repeated tasks into flows, scripts, and connected systems.
Tools are not the strategy.
They are building blocks.
We choose, connect, and manage the stack based on what the business needs: clearer data, faster execution, better retention, stronger conversion, or cleaner operations.
Enter through the problem
you have now.
Some brands come to us for one job, without committing to a large agency structure before the work is clear.
Others use AS IT IS Digital as an on-demand Shopify Growth Agency across multiple disciplines over time.
