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Guides for owner-led Shopify stores, written from real store work. Each one gives you a check you can run yourself, and a fix.
Latest articlesLatest articles
Traffic but no sales: where small stores lose the order

24 September 2026 – 11 min read

Which Shopify plan does a small store need?

23 September 2026 – 12 min read

Free vs premium Shopify themes: what the money actually buys

22 September 2026 – 12 min read

Shopify's Spring '26 Edition: what matters for a small store

18 September 2026 – 12 min read

Before you go live: 12 checks on a new Shopify store

8 September 2026 – 11 min read

Selling from Instagram DMs: what it's costing you

7 September 2026 – 11 min read

Moving to Shopify without losing your Google rankings

6 September 2026 – 12 min read

Squarespace to Shopify: a plain checklist before you switch

5 September 2026 – 13 min read

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